I dedicated '100 Million Roses’ to her and my dad. Dedicating the song to Selena and everyone else he’s lost personally, Ferg’s honesty hits hard. Then, he offers a soulful rumination on life and death, “100 Million Roses.” After seeing the film "Selena," he became infatuated with the legendary Latina icon and he researched her legacy, learning as much as he possibly could about her. You’ve got to put in that work.”Īlso in his arsenal is the sharp and slick “Dump Dump.” “That was inspired by a night in a NYC club,” he laughs. I wanted talk about real life shit, and that’s what it does. Upon its release, the music video quickly racked up over 2 million online views and was dubbed one of the “50 Best Songs of 2012″ by tastemaker .Ībout “Work,” Ferg goes on, “Lyrically, it’s truth. His impenetrable flow charges through a smoky synth haze, rising to the forefront. The world got its formal introduction to Ferg on the inimitable and irresistible “Work.” His first single resounds with gutter-fabulous production from Chinza & Fly-who he actually found on tumblr while touring with Rocky on Drake’s Club Paradise Tour. We look up to each other, and I consider him a brother.”
“He believes in me and really challenges me. “Rocky is a major reason I’m rapping,” he reveals. In 2010, they teamed up for the viral hits “Get High,” “Kissin’ Pink,” and explosive “Ghetto Symphony” from Rocky’s chart-topping major label 2013 debut "$AP." They call me ‘Trap Lord’ because my hustle game is impeccable.”įriends since high school, A$AP Rocky recognized that “impeccable hustle game” and pushed Ferg to get behind the mic as much as possible. I always put myself into everything I do one hundred percent. “I went from painting to making clothes to rapping. Eventually, his hustle, creativity, and business acumen extended to music. Launching Devoni Clothing in 2005, he designed and distributed high-end belts worn by the likes of Chris Brown, Swizz Beatz, and Diggy Simmons. Even though he immersed himself in music, the younger Ferg pursued fashion at first. His father Darold Ferguson owned a Harlem boutique and printed shirts and logos for record labels including Bad Boy Records and luminaries such as Teddy Riley, Heavy D, Bell Biv DeVoe, and more. “Ferg’s debut will not sound like anything that’s out in the music industry right now,” assures A$AP Worldwide co-owner, A$AP Yams. On his A$AP Worldwide released mixtape, "Trap Lord," he’s got his own musical domain on lock. The next member of the A$AP Mob collective to have a solo project, he can slip from gruff, gritty rhymes to soaring singing, and he does so seamlessly. As a rapper, unpredictability remains his only calling card. Whether it be launching clothing and jewelry lines or attending art school, he constantly bobbed and weaved past expectations. A$AP Ferg may hail from a block in Harlem notoriously known as “Hungry Ham (Hamilton Heights),” but that never completely defined him.
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